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shopify sidekick loyalty win-back

Create Win-Back Campaigns for Lapsed Members

Create win-back customer segments based on last-order-date and draft a 3-email Shopify Messaging sequence for each.

View as Markdown
📋 Prompt
Run in Sidekick 
Help me create win-back campaigns for lapsed customers on my Shopify store selling [PRODUCT_TYPE]:

Create these segments based on last-order-date (native order data only):

  Segment A: no purchase in [SEGMENT_A_DAYS] days, previously high-value ([SEGMENT_A_MIN_SPEND]+ lifetime spend)
  Segment B: no purchase in [SEGMENT_B_DAYS] days, previously purchased from [TARGET_COLLECTION]


For each segment, draft a 3-email Shopify Messaging sequence:

  Email 1 (Day 0): soft reminder, no discount, personalized to their last purchase category
  Email 2 (Day [EMAIL_2_DELAY]): a [SEGMENT_OFFER] discount, expires in [OFFER_VALIDITY_DAYS] days
  Email 3 (Day [EMAIL_3_DELAY]): final attempt with a stronger incentive


Write all copy in a [BRAND_VOICE] tone that avoids sounding desperate.

Note: this uses native order-date segmentation only. Tier-based segments (points balance, VIP tier downgrades) and SMS sends need a third-party loyalty/SMS platform Sidekick can’t read from.

How to Use

  1. Copy the prompt above
  2. Open Shopify Sidekick in your Shopify admin
  3. Paste the prompt and replace the bracketed placeholders with your details
  4. Review Sidekick's response and apply the suggestions
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Joy Loyalty

Sidekick can tag customers and issue discount codes, but Shopify has no native points ledger. Joy runs the points, tiers, and redemption side.

Install Joy Loyalty — Free →