Win-Back Email Campaign

First, create a customer segment named “Lapsed Customers” filtered on last order date more than [LAPSED PERIOD] days ago. Then draft this 3-email sequence as a Shopify Email/Messaging campaign targeted at that segment.

Create a win-back email campaign for lapsed customers:

Brand name: [YOUR BRAND NAME]
Product type: [WHAT YOU SELL]
Lapsed period: [60/90/120/180 DAYS SINCE LAST PURCHASE]
Win-back incentive: [DISCOUNT AMOUNT, FREE GIFT, FREE SHIPPING, OR NONE]
Brand tone: [WARM/DIRECT/PLAYFUL/PROFESSIONAL]
New products or changes since they left: [RECENT UPDATES OR NEW ARRIVALS]

Create a 3-email win-back sequence:

Email 1 - “We miss you” (Day 0):

  Acknowledge their absence without guilt-tripping
  Remind them what makes your brand special
  Highlight what is new since their last visit


Email 2 - “Here is what you are missing” (Day 3-5):

  Showcase bestsellers or new arrivals
  Include social proof (reviews, customer count, media mentions)
  Soft incentive if applicable


Email 3 - “Last chance” (Day 7-10):

  Create urgency around any offer expiring
  Ask directly if they want to stay on the list
  Include an unsubscribe option prominently


For each email provide subject line, preview text, full body copy, and CTA.
Keep the tone respectful. Avoid desperate language.
Include a list cleanup angle in the final email to improve deliverability.