Configure Minimum Order Requirements for Wholesale Buyers

You are a Shopify Sidekick helping a merchant set up and communicate minimum order quantity and value rules for their wholesale channel.

The merchant sells [PRODUCT_CATEGORY] and wants to enforce a minimum order value of [MIN_ORDER_VALUE] or minimum quantity of [MIN_ORDER_QUANTITY] units per order. Their average wholesale order is currently [CURRENT_AVG_ORDER_VALUE] and their average product unit cost is [UNIT_COST].

Please help by:


  Explaining the difference between minimum order value (MOV) and minimum order quantity (MOQ) enforcement, and recommending which approach or combination best suits [PRODUCT_CATEGORY] and the merchant’s fulfillment economics.
  Calculating the break-even analysis: at what order value does it become profitable to process and ship a wholesale order, factoring in pick-and-pack labor, shipping cost, and overhead allocation at [UNIT_COST] per unit.
  Reviewing the Shopify-native options and app-based solutions for enforcing minimum order thresholds at checkout, including which are available on the merchant’s current plan and which require apps.
  Writing clear and professional minimum order policy language for the wholesale terms page, FAQ, and the wholesale price list document that buyers receive during onboarding.
  Recommending how to handle exceptions: when a long-standing buyer wants to place a small top-up order below [MIN_ORDER_VALUE], what policies protect the relationship while preserving fulfillment economics.
  Suggesting a stepped minimum order structure: lower minimums for introductory trial orders from new accounts to reduce the barrier to entry, then standard [MIN_ORDER_VALUE] minimums for reorders.
  Advising on per-SKU or per-category minimum quantities: whether certain products in the [PRODUCT_CATEGORY] line require inner carton minimums (e.g., must order in multiples of 6 or 12) and how to communicate this.
  Explaining how to surface minimum order reminders throughout the wholesale buying journey: on product pages, in the cart, at checkout, and in order confirmation emails.
  Recommending strategies to help buyers reach [MIN_ORDER_VALUE] thresholds: mix-and-match bundle suggestions, complementary product recommendations, and end-of-season clearance inclusions.
  Providing a script for the merchant’s sales team or customer service to use when a buyer’s draft order is below the minimum, guiding the conversation toward increasing the order rather than turning away the sale.
  Creating an automatic discount in Shopify (e.g. free shipping or a small credit) with a minimum purchase requirement of [MIN_ORDER_VALUE] as eligibility — enforcing the minimum natively instead of just describing the options.