Traffic Source Deep Analysis

Analyze my Shopify store’s traffic sources using the store’s own session and order data, and give me actionable insights on which channels are converting.

Store Details:

  Store URL: [YOUR_STORE_URL]
  Primary product price range: [PRICE_RANGE, e.g., $30-$80]
  Analysis period: [TIME_PERIOD, e.g., last 90 days]


Traffic Source Breakdown (via ShopifyQL, using Shopify’s native session-by-channel data):


  Organic Search:
    
      Total sessions, conversion rate, and revenue from organic search
      Top 20 landing pages by organic sessions and by revenue
      Month-over-month organic traffic trend
    
  
  Direct:
    
      Direct traffic volume, conversion rate, and revenue for the period
    
  
  Referral:
    
      Top 10 referring domains by sessions and by revenue
      Affiliate program performance if I have referral links tagged: [AFFILIATE_TAG_PATTERN]
    
  
  Social (organic) and Email:
    
      Sessions, conversion rate, and revenue by channel: Social, Email, Other — as categorized by Shopify’s own traffic-source report
    
  
  Channel Comparison Matrix:
    
      Table comparing organic search, direct, referral, social, and email on: sessions, conversion rate, revenue
      Rank channels by conversion rate
      Rank channels by total revenue contribution
      Flag any channel whose conversion rate has dropped more than [DROP_THRESHOLD]% month-over-month
    
  


Recommendations:

  Identify the 3 landing pages with the highest traffic but lowest conversion rate, worth investigating
  Suggest 2-3 organic/referral growth ideas based on which pages and referrers are already converting well


Note: this analysis uses only Shopify’s own session and order data. It does not include paid-channel spend, cost, or ROAS (Google Ads, Meta, TikTok Ads), and does not pull Search Console keyword data — those live outside the Shopify Admin API. Track paid-channel performance in your ad platforms directly.