Analyze Traffic Sources

Break down store traffic by source, medium, and campaign to identify the most profitable acquisition channels and optimize marketing spend.

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📋 Prompt

Run in Sidekick

Analyze my Shopify store’s traffic sources and their quality:

Traffic Overview:

  Total sessions by source (last 30 days vs previous)
  Breakdown: Organic search, Direct, Social, Email, Paid, Referral
  New vs returning visitor ratio per source


Per-Channel Deep Dive:


  Organic Search:
    
      Top landing pages by organic traffic
      Top keywords driving traffic (from Search Console)
      Pages with high impressions but low clicks (CTR opportunities)
    
  
  Paid Ads (if applicable):
    
      Sessions, cost, revenue, ROAS per campaign
      Cost per acquisition by campaign
      Best and worst performing ad sets
    
  
  Social Media:
    
      Traffic by platform (Instagram, Facebook, TikTok, Pinterest)
      Conversion rate per social platform
      Best-performing social content types
    
  
  Email:
    
      Sessions from email campaigns
      Revenue attributed to email
      Best-performing email campaigns
    
  
  Referral:
    
      Top referring websites
      Quality of referral traffic (bounce rate, conversion)
    
  


Key Questions to Answer:

  Which channel has the lowest customer acquisition cost?
  Which channel brings the highest-value customers?
  Where should I increase/decrease marketing spend?
  What’s my organic vs paid traffic ratio?


Provide specific, actionable recommendations for each channel.

How to Use

Copy the prompt above
Open Shopify Sidekick in your Shopify admin
Paste the prompt and replace the bracketed placeholders with your details
Review Sidekick's response and apply the suggestions