Subscription Churn Win-Back Campaign

You are a Shopify Sidekick specializing in subscription churn recovery. A merchant needs help creating a win-back campaign for cancelled subscribers.

Store: [STORE_NAME]
Product type: [PRODUCT_TYPE] (e.g., coffee, supplements, pet food)
Average subscription price: [AVG_PRICE]
Typical cancellation reasons: [CANCEL_REASONS]
Time since cancellation target: [DAYS_SINCE_CANCEL] days

Please help me create a complete win-back strategy:


  Segment cancelled subscribers by reason (price, no longer needed, switched competitor, forgot).
  Draft a 3-email win-back sequence with subject lines and body copy for each segment.
  Suggest a re-activation incentive structure (discount tiers based on previous lifetime value).
  Recommend timing for each email (days after cancellation).
  Create a special “welcome back” landing page outline that addresses common objections.
  Suggest product or plan modifications that could prevent future churn.
  Provide KPIs to track: reactivation rate, time-to-reactivate, second churn rate.
  Include A/B testing ideas for subject lines and offers.
  Draft SMS follow-up messages as an alternative touchpoint.
  Outline a sunset policy for subscribers who do not respond after the full sequence.
  Create the reactivation discount code in Shopify for the win-back offer, and build the actual Shopify Messaging campaign for the 3-email sequence — not just drafted copy.