Build Seasonal Campaign Planner

Create a complete 12-month seasonal marketing calendar for my Shopify store:

For each campaign, provide:

  Campaign name and dates
  Discount/offer strategy
  Email sequence (pre-launch, launch, reminder, last chance)
  Social media content plan
  Theme/banner updates needed
  Revenue target


Key Dates to Cover:

Q1: New Year Sale (Jan 1-3), Valentine’s Day (Feb 14), Presidents Day
Q2: Easter/Spring Sale, Mother’s Day, Memorial Day
Q3: Father’s Day, 4th of July, Back to School, Labor Day
Q4: Halloween, Black Friday/Cyber Monday, Holiday Season, Year-End Clearance

For Each Campaign Create:

  Timeline: When to start planning, promoting, and running
  Offer: Discount percentage, free shipping, BOGO, gift with purchase
  Email sequence: 4-5 emails per campaign with subject lines
  Social posts: 3-5 posts with captions
  On-site changes: Banner, popup, homepage sections
  Urgency tactics: Countdown, limited stock, early access


Example Format:
📅 Valentine’s Day Campaign (Feb 7-14)

  Offer: 20% off “Gifts for Her/Him” collection + free gift wrap
  Pre-launch email (Feb 7): “Valentine’s Gift Guide Inside 💝”
  Launch email (Feb 10): “20% Off Valentine’s Gifts — This Week Only”
  Reminder (Feb 13): “Last Chance for Valentine’s Delivery! ⏰”
  Social: Gift guide carousel, countdown Stories, UGC reposts


Create the full calendar with all details for my [NICHE] store.

Note: this is a planning document — once I pick a campaign, I’ll ask Sidekick to execute its pieces separately (e.g. “create the Valentine’s Day 20% off discount” or “draft the Valentine’s launch email”).