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shopify sidekick email-marketing seasonal

Seasonal Campaign Email Series

Create the seasonal sale discount code, then draft the 5-email campaign series (teaser, launch, reminder, spotlight, last chance) tied to it.

📋 Prompt
Run in Sidekick
First, create the discount code this campaign will run on: type [PERCENTAGE/FIXED AMOUNT/BOGO/FREE SHIPPING] matching the offer details below, active from [START DATE] to [END DATE], with code [DISCOUNT CODE NAME] and any minimum purchase or product/collection restrictions. Then draft the email copy so every send links to that real code.

Create a seasonal email campaign for my store:

Brand name: [YOUR BRAND NAME]
Season or holiday: [BLACK FRIDAY/CHRISTMAS/VALENTINES/SUMMER/BACK TO SCHOOL/OTHER]
Sale dates: [START DATE TO END DATE]
Offer details: [DISCOUNT PERCENTAGE, BOGO, FREE SHIPPING, GIFT WITH PURCHASE]
Featured products or collections: [WHAT TO HIGHLIGHT]
Brand tone: [FESTIVE/ELEGANT/URGENT/PLAYFUL]

Create a 5-email campaign sequence:


  Early access teaser (7 days before) - Hint at upcoming deals, build anticipation, offer VIP early access if applicable
  Sale launch (Day 1) - Announce the sale with full details, hero offer front and center, top product picks
  Mid-sale reminder (Day 3-4) - Highlight bestsellers, show what is selling fast, add social proof
  Category spotlight (Day 5-6) - Focus on a specific collection or gift guide angle
  Last chance (Final day) - Countdown urgency, stock warnings, final hours messaging


For each email include:

  Subject line and preview text
  Full body copy
  CTA button text
  Recommended send time


Adapt the tone to match the specific holiday or season.
Include a gift guide angle where appropriate.
Suggest segmentation strategies for each send (all subscribers vs. engaged vs. VIP).

How to Use

  1. Copy the prompt above
  2. Open Shopify Sidekick in your Shopify admin
  3. Paste the prompt and replace the bracketed placeholders with your details
  4. Review Sidekick's response and apply the suggestions