Product Launch Email

Draft and schedule these as three separate Shopify Email campaigns, not just copy — set each campaign’s send date/time directly (teaser 3-5 days before [LAUNCH DATE], launch day at 9am on [LAUNCH DATE], follow-up 2-3 days after) and apply the design/content to each campaign draft in Shopify Email.

Create a product launch email for my store:

Brand name: [YOUR BRAND NAME]
New product name: [PRODUCT NAME]
Product price: [PRICE POINT]
Key features/benefits: [TOP 3-5 SELLING POINTS]
Target audience: [WHO IS THIS PRODUCT FOR]
Launch offer: [EARLY BIRD DISCOUNT, BUNDLE DEAL, OR NONE]
Launch date: [DATE OR “AVAILABLE NOW”]
Brand tone: [EXCITING/SOPHISTICATED/CASUAL/BOLD]

Create the following:


  Teaser email (sent 3-5 days before launch):
    
      Build anticipation without revealing everything
      Subject line that sparks curiosity
      Brief copy hinting at what is coming
    
  
  Launch day email:
    
      Bold subject line announcing availability
      Hero section with product name and key benefit
      Feature breakdown (3-5 bullet points, benefit-focused)
      Social proof if available (early reviews, influencer quotes)
      Clear CTA to shop now
      Any launch-exclusive offer with deadline
    
  
  Follow-up email (sent 2-3 days after launch):
    
      For non-openers: different subject line, same core message
      Include early customer reactions if available
      Urgency element (limited stock, offer ending)
    
  


Keep each email scannable with short paragraphs and clear visual hierarchy.