Sidekick: Plan Holiday and Seasonal Campaigns

Help me plan a complete [HOLIDAY/SEASON] campaign for my Shopify store.

Campaign timeline:

  Teaser phase: [2 weeks before]
  Launch: [DATE]
  Peak: [DATE RANGE]
  Last chance: [DATE]
  Extended (if any): [DATE]


I need:

  
    Campaign theme and naming: A catchy campaign name and consistent messaging angle
  
  Discount strategy:
    
      What discount to offer (% off, BOGO, gift with purchase, tiered discounts)
      Whether to use automatic discounts or codes
      Set up the discount rules in my store
    
  
  Email calendar (5-6 emails across the campaign):
    
      Write each email with subject line, preview text, and body copy
    
  
  Social media content (8-10 posts):
    
      Mix of teaser, launch, product highlights, UGC, countdown, last chance
    
  
  Store updates:
    
      Homepage banner copy and design suggestions
      Announcement bar text
      Gift guide collection suggestions
    
  
  Budget recommendation: How to allocate $[BUDGET] across email, social ads, and influencers


My store sells [PRODUCTS] to [AUDIENCE]. Brand tone: [TONE].