Design Loyalty Program Landing Page

Write the copy and content brief for a loyalty program landing page at [STORE_URL]/pages/[PAGE_SLUG] — this is content only; I’ll implement the layout myself via the Shopify theme editor (Sidekick can’t deploy custom page templates or Liquid/JS code).

The program is called [PROGRAM_NAME] and targets customers who buy [PRODUCT_TYPE]. My brand voice is [BRAND_VOICE] and the store aesthetic is [STORE_AESTHETIC] (e.g., minimal, bold, luxurious, playful).

The landing page should include these sections in order:


  Hero Section:
    
      Headline: [HERO_HEADLINE] or generate one that conveys the core value proposition
      Subheadline explaining the program in one sentence
      Primary CTA: [PRIMARY_CTA_TEXT] linking to [CTA_DESTINATION] (account signup, shop page, or scroll to details)
      Background: [HERO_BACKGROUND] (image, color, or gradient)
    
  
  How It Works (3-step visual):
    
      Step 1: [STEP_1_TITLE] - How to join and start earning
      Step 2: [STEP_2_TITLE] - Ways to earn [POINTS_NAME]
      Step 3: [STEP_3_TITLE] - How to redeem rewards
    
  
  Ways to Earn Points Table:
    
      List all earning actions with their point values
      Include: purchases ([POINTS_PER_DOLLAR] pts/$), referrals ([REFERRAL_POINTS] pts), reviews ([REVIEW_POINTS] pts), birthday ([BIRTHDAY_POINTS] pts), social shares ([SOCIAL_POINTS] pts), account signup ([SIGNUP_POINTS] pts)
    
  
  VIP Tiers Comparison:
    
      Side-by-side comparison of [NUMBER_OF_TIERS] tiers
      Show tier names, qualification thresholds, and benefits per tier
      Highlight the most popular tier with a [HIGHLIGHT_STYLE] (badge, border, or background color)
    
  
  Rewards Catalog Preview:
    
      Show [NUMBER_OF_REWARDS] available rewards with points costs
      Include a mix of discounts, free products, and exclusive perks
    
  
  FAQ Accordion:
    
      [NUMBER_OF_FAQS] frequently asked questions about the program
      Cover: how to join, how points work, expiration, tier qualification, and redemption
    
  
  Final CTA Section:
    
      Enrollment prompt with a benefit reminder
      Secondary CTA: [SECONDARY_CTA_TEXT]
    
  


Provide the copy for each section above only — headline, subheadline, step titles, table content, tier names/benefits, reward list, FAQ answers, and CTA text. Note where [PRIMARY_COLOR] and [SECONDARY_COLOR] should be applied and where interactive elements (FAQ accordion, tier comparison tabs) would go, but leave the actual template, styling, and JavaScript implementation to me in the theme editor.