Create Loyalty Program Email Campaigns

For each campaign below, build a separate Shopify Flow using the stated trigger and a “Send email” action, then draft the copy to run inside it. If [PROGRAM_NAME] runs on a third-party loyalty app, points/tier/reward-threshold events are not native Shopify data — confirm what that app can expose to Flow (via its own triggers or a webhook) before building; otherwise substitute the closest native trigger (e.g. order count or total spend).

Create a comprehensive loyalty email campaign series for my [PROGRAM_NAME] loyalty program on Shopify.

My store sells [PRODUCT_TYPE] and my brand voice is [BRAND_VOICE]. The loyalty program uses [POINTS_NAME] as the currency.

Design these email campaigns:


  Welcome to Loyalty Program
    
      Trigger: Customer enrolls in the program
      Content: Program overview, how to earn, first earning opportunity
      CTA: [WELCOME_CTA] (e.g., “Start earning” or “Shop now to earn your first points”)
    
  
  Points Earned Notification
    
      Trigger: Points are added to account
      Content: Points earned, new balance, next reward threshold
      Frequency cap: Maximum [MAX_EARN_EMAILS] per [EMAIL_FREQUENCY_PERIOD]
    
  
  Reward Available Alert
    
      Trigger: Customer reaches [REWARD_THRESHOLD] points
      Content: Available rewards, one-click redemption link
      Urgency element: [URGENCY_TYPE] (expiration date, limited stock, or none)
    
  
  Tier Upgrade Celebration
    
      Trigger: Customer qualifies for a new tier
      Content: New tier name, unlocked benefits, exclusive welcome offer of [TIER_UPGRADE_OFFER]
    
  
  Tier Maintenance Reminder
    
      Trigger: [DAYS_BEFORE_RESET] days before tier qualification resets
      Content: Current spend vs requirement, amount needed, recommended products
    
  
  Points Expiration Warning
    
      Trigger: [DAYS_BEFORE_EXPIRY] days before points expire
      Content: Points expiring, easy ways to use them, direct redemption link
    
  
  Monthly Loyalty Summary
    
      Trigger: First of each month
      Content: Points earned, points redeemed, tier status, personalized product recommendations
    
  
  Re-engagement for Inactive Members
    
      Trigger: No purchase in [INACTIVE_DAYS] days
      Content: Points balance reminder, bonus points offer of [BONUS_OFFER], curated picks
    
  


For each email, build the Flow trigger/condition it runs on, then provide: subject line, preview text, full body copy, primary CTA button text, and recommended send time. All emails should include the customer’s [POINTS_NAME] balance in the header.