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Marketing 💎 Built for Sidekick ✍️ Sidekick drafts it — you apply it
shopify sidekick marketing influencer

Plan Influencer Outreach Campaign

Create an influencer marketing strategy with outreach templates, compensation structures, content briefs, and performance tracking.

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Sidekick writes it — you put it live

Sidekick produces the content or code for this, but doesn't apply it to your store itself. You'll paste or publish the result yourself — the prompt tells Sidekick to explain exactly where it goes.

📋 Prompt
Run in Sidekick 
Help me create an influencer outreach campaign for my Shopify store:

Influencer Identification:

  Target: [micro-influencers (5K-50K followers) / macro (50K-500K)]
  Niche: [YOUR NICHE - e.g., sustainable fashion, fitness, beauty]
  Platforms: Instagram, TikTok, YouTube
  Requirements: engaged audience, authentic content, relevant to my products


Outreach Template (DM/Email):
Subject: “Collab with [Store Name]? 🎁”
“Hi [Name], I love your content about [specific post/topic]! I’m [Your Name] from [Store]. We make [product description] and I think your audience would love them. Would you be interested in trying our [Product] and sharing your honest thoughts? I’d love to send you [offer]. Let me know! — [Name]”

Compensation Options:

  Free product only (for nano/micro influencers)
  Product + flat fee ($[X] per post)
  Product + affiliate commission ([X]% per sale)
  Product + discount code for their audience


Content Brief Template:

  Product to feature: [Product name + link]
  Key messages: [3 talking points]
  Hashtags: #[brand] #[campaign] #ad #gifted
  Content type: [Reel/Story/Post/Unboxing/Review]
  Deadline: [Date]
  Do’s and Don’ts list


Tracking:

  Unique discount code per influencer
  UTM links for each influencer
  Track: impressions, clicks, conversions, revenue
  Calculate ROI per influencer


Provide a spreadsheet template for tracking all influencer partnerships.

Note: the outreach DMs, content briefs, and tracking sheet are drafting output I execute manually off-platform. The one piece Sidekick can actually build is the unique discount code per influencer — ask separately: “create a 15% off discount code INFLUENCER_[NAME] for [influencer]’s audience.”

How to Use

  1. Copy the prompt above
  2. Open Shopify Sidekick in your Shopify admin
  3. Paste the prompt and replace the bracketed placeholders with your details
  4. Review Sidekick's response and apply the suggestions