Email Popup for Signup

Draft popup copy, timing rules, and targeting logic to grow your list — note Sidekick cannot install apps or edit theme code to build the popup itself.

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Sidekick writes it — you put it live

Sidekick produces the content or code for this, but doesn't apply it to your store itself. You'll paste or publish the result yourself — the prompt tells Sidekick to explain exactly where it goes.

📋 Prompt

Run in Sidekick

Create an email signup popup strategy for my store:

Brand name: [YOUR BRAND NAME]
Signup incentive: [DISCOUNT PERCENTAGE/FREE SHIPPING/FREE GUIDE/CONTEST ENTRY/NONE]
Target conversion rate: [CURRENT RATE IF KNOWN, OR “IMPROVE FROM BASELINE”]
Popup tool: [KLAVIYO/PRIVY/JUSTUNO/SHOPIFY NATIVE/OTHER]
Mobile traffic percentage: [APPROXIMATE PERCENTAGE]
Brand tone: [FRIENDLY/BOLD/MINIMAL/PLAYFUL]

Design the following popup variations:


  Welcome Popup (new visitors):
    
      Trigger: Time delay [RECOMMENDED SECONDS] or scroll percentage
      Headline (5-8 words, benefit-focused, not “Join our newsletter”)
      Subheadline (1 sentence explaining the value)
      Incentive presentation
      Form fields (email only vs. email + name vs. email + preferences)
      CTA button text (not “Subscribe” - something compelling)
      Decline link text (gentle, not guilt-tripping)
      Display frequency rules (do not show again for X days after close)
    
  
  Exit-Intent Popup (desktop only):
    
      Different headline and urgency angle
      Stronger incentive if available
      Shorter copy, faster conversion path
    
  
  Mobile-Optimized Version:
    
      Slide-up or bottom bar format (not full-screen to comply with Google guidelines)
      Simplified copy for smaller screens
      Larger tap targets for form and buttons
      Timing adjustments for mobile behavior
    
  
  Embedded Form (non-popup alternative):
    
      Footer placement copy
      Inline blog or collection page placement
      Landing page dedicated signup version
    
  


For each version provide exact copy, timing rules, and targeting criteria.
Include A/B test suggestions for headline and incentive variations.
Address mobile SEO compliance (Google interstitial penalties).
Suggest a suppression strategy for existing subscribers.

Note: the popup itself must be built using Shopify’s native popup blocks (if your theme supports them) or a third-party app such as Privy or Justuno — Sidekick cannot install or configure apps, nor edit theme code, to build the popup. Use this skill to produce the copy, timing rules, and targeting logic, then implement them yourself in whichever tool you named under Popup tool above.

How to Use

Copy the prompt above
Open Shopify Sidekick in your Shopify admin
Paste the prompt and replace the bracketed placeholders with your details
Review Sidekick's response and apply the suggestions