Email List Segmentation Strategy

Create these customer segments directly in Shopify now, using the criteria below:

Brand name: [YOUR BRAND NAME]
Product type: [WHAT YOU SELL]
Current list size: [APPROXIMATE SUBSCRIBER COUNT]
Email platform: [KLAVIYO/MAILCHIMP/SHOPIFY EMAIL/OMNISEND/OTHER]
Current segmentation: [NONE/BASIC/DESCRIBE EXISTING SEGMENTS]
Average purchase frequency: [HOW OFTEN CUSTOMERS REORDER]

Define the following segments with criteria and messaging strategy:


  Engagement-Based Segments:
    
      Highly engaged (open and click regularly)
      Moderately engaged (open sometimes)
      Disengaged (no opens in 60-90 days)
      Define specific thresholds for each
    
  
  Purchase-Based Segments:
    
      Never purchased (subscribers only)
      One-time buyers
      Repeat customers (2-4 orders)
      VIP customers (5+ orders or top spending tier)
      Lapsed customers (purchased before but inactive)
    
  
  Behavioral Segments:
    
      Browse abandoners
      Cart abandoners
      Wishlist users
      High AOV vs. discount-driven buyers
    
  
  Demographic/Preference Segments:
    
      Product category interest
      Geographic location (for shipping or seasonal relevance)
      Acquisition source (organic, paid, referral)
    
  


For each segment provide:

  Exact criteria and filters to set up
  Recommended email frequency
  Content and offer strategy
  Example subject line approach
  What to avoid sending to this group


Include a priority order for implementation (start with highest impact segments).
For each segment, create the actual Shopify customer segment now, using segment filter criteria (engagement dates, order count, order value, location, etc.) that exactly match what’s described above — not just a written strategy.