Develop Customer Retention Strategy Plan

Build a customer retention program for my Shopify store selling [PRODUCT_TYPE] with an average order value of $[AVERAGE_ORDER_VALUE] and a current repeat purchase rate of [CURRENT_REPEAT_RATE]%. My target is to increase the repeat purchase rate to [TARGET_REPEAT_RATE]% within [TIMEFRAME] months.

Instead of a planning document, build these real objects for each retention stage:


  
    Post-First-Purchase — create a customer segment “New Customers” (first order within [FIRST_WINDOW] days) and build a Shopify Flow triggered on “Order fulfilled” that sends an onboarding sequence of [NUMBER_OF_EMAILS] emails, including a first-reorder incentive of [FIRST_REORDER_OFFER] and a review request at day [REVIEW_REQUEST_DAY].
  
  
    Active Customer Maintenance — create a customer segment “Repeat Buyers” (2+ orders) and draft a Shopify Email campaign with personalized product recommendations based on [RECOMMENDATION_BASIS], targeted at that segment.
  
  
    At-Risk Customers — create a customer segment “At Risk” filtered on last order date over [AT_RISK_DAYS] days ago, create a win-back discount code worth [WINBACK_OFFER_VALUE], then build a Flow that sends the offer to that segment.
  
  
    Churned Customers — create a customer segment “Churned” filtered on last order date over [CHURNED_DAYS] days ago, and build a Flow that sends a final campaign with [FINAL_OFFER] then applies a suppression tag after [MAX_ATTEMPTS] failed attempts.
  


For each stage, build the segment/Flow/discount first, then draft the copy referencing the real object created. Include a 90-day rollout order prioritized by expected impact and effort level. The brand tone throughout should be [BRAND_TONE].