Write Affiliate Recruitment Email Sequence

Create a 5-step email sequence to recruit bloggers, content creators, and micro-influencers into your Shopify affiliate program.

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📋 Prompt

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Write a 5-email recruitment sequence to bring new affiliates into my Shopify affiliate program.

Program Details:

  Brand name: [BRAND_NAME]
  Product category: [PRODUCT_CATEGORY]
  Commission rate: [COMMISSION_RATE]%
  Cookie duration: [COOKIE_DAYS] days
  Average order value: [AOV]
  Affiliate sign-up URL: [PROGRAM_URL]
  Key product USP: [USP]


Target Affiliate Profile:

  Primary type: [AFFILIATE_TYPE_1] (e.g., lifestyle bloggers, beauty YouTubers, fitness influencers)
  Secondary type: [AFFILIATE_TYPE_2]
  Audience size range: [MIN_FOLLOWERS] to [MAX_FOLLOWERS]


Email 1 - Cold Outreach (Day 1):

  3 subject line variants
  Brief personalized opener referencing their specific content or audience
  2-3 sentence brand introduction
  Commission rate, AOV-based earning potential, cookie duration highlight
  Single low-friction CTA (view program page)
  Maximum 150 words


Email 2 - Follow-Up with Value (Day 5):

  RE: subject line referencing Email 1
  Acknowledge they may have missed the first message
  Add a specific social proof data point (e.g., average affiliate earns [AMOUNT] per month)
  Include an offer for a free product sample or discount
  Link to program details and sign-up


Email 3 - Case Study / Social Proof (Day 12):

  Share a brief affiliate success story with specific numbers
  Address the top 2-3 objections (too much work, low commission, unfamiliar brand)
  Create soft urgency (limited affiliate spots or exclusive welcome bonus)


Email 4 - Final Ask (Day 20):

  Clear last-chance framing
  Full benefit summary in 5 bullet points
  Remove all friction: offer to answer questions directly
  Alternative CTA for people not yet ready (follow on social)


Email 5 - Re-engagement (Day 45, for non-responders):

  Different angle entirely: lead with their audience benefit, not your brand
  Tie in a seasonal promotion or new product launch hook
  Fresh subject line with no reference to prior emails


Tone: [PROFESSIONAL / CASUAL / FRIENDLY]
Brand Voice Notes: [VOICE_NOTES]

Write all 5 emails in full with subject line variants. Keep each email concise and human, avoiding templates that feel automated or generic.

How to Use

Copy the prompt above
Open Shopify Sidekick in your Shopify admin
Paste the prompt and replace the bracketed placeholders with your details
Review Sidekick's response and apply the suggestions