A/B Testing Roadmap & ICE-Scored Backlog

Create a CRO testing roadmap for my Shopify store as planning material. Note: Sidekick has no mechanism to install, configure, or run a third-party testing tool (VWO, Optimizely, Google Optimize) or Shopify’s native Rollouts — this is advisory output only, meant to hand to whoever runs the actual tests.

Store Context:

  Store URL: [YOUR_STORE_URL]
  Monthly sessions: [MONTHLY_SESSIONS, e.g., 40000]
  Current conversion rate: [CONVERSION_RATE, e.g., 2.3%]
  Average order value: [AOV, e.g., $72]
  Primary goal: [PRIMARY_GOAL, e.g., increase conversion rate, increase AOV, reduce bounce rate]


Please provide:


  Statistical guidance: rough minimum sample size and expected test duration for [MONTHLY_SESSIONS] sessions at [CONVERSION_RATE] baseline and 95% confidence, and a plain-language explanation of minimum detectable effect for this traffic volume.
  An ICE-scored backlog (Impact 1-10, Confidence 1-10, Ease 1-10) of my first 10 test ideas covering: homepage hero, product page layout, add-to-cart button, pricing display, navigation, collection page, cart upsells, checkout trust signals, mobile-specific tweaks, and social proof placement.
  For each of the 10 ideas: a hypothesis statement (“If we [change], then [metric] will [improve] because [reason]”), the control vs. variant description, and the primary metric to track.
  A test documentation template (name, hypothesis, variants, traffic split, results fields, decision, lessons learned) I can reuse for every test going forward.
  A monthly testing-cadence outline: how often to review the backlog, how to calculate cumulative impact of winning tests, and how to roll a winner into the live theme.


Keep this to planning/prioritization content — do not include tool installation, GA4 event-tracking configuration, or Liquid/theme implementation steps; those are separate, tool-specific tasks.